Do You Remember...?
When many cooks considered beautiful cakes their specialty?
When every cook had cake flour on hand?
When cake mixes became popular in the fifties?
When cake mix manufacturers advertised heavily, with all kinds of ideas for using cake mixes?
When your mom made you promise not to tell anybody that her cake was from a cake mix?
Cake mixes became popular with the introduction of the first Betty Crocker mix in 1947, Pillsbury in 1948 with the first chocolate mix, and Duncan Hines capturing 48% of the market in 1951 with the introduction of 3 new cake mixes, according to Food Timeline.